Gary Numan - My Name Is Ruin (2017)

From Leo AI: The music video for "My Name Is Ruin" was released on July 27, 2017. It serves as the lead single for his 21st studio album, Savage (Songs From A Broken World). The video is widely praised for its cinematic quality and stark visual representation of the album's post-apocalyptic themes.
The video was directed by Chris Corner (of the band IAMX), who previously collaborated with Numan on the "I Am Dust" video. Filming took place in the desolate desert regions of Southern California, specifically around 29 Palms and Joshua Tree.
The production faced extreme conditions, with temperatures reaching as high as 118°F (48°C) during the shoot. These harsh elements were intentional, designed to mirror the album's narrative setting: a future Earth devastated by global warming where resources are scarce and society has collapsed.