From Leo AI: The Kenzo World campaign film is a viral 2016 advertisement for the Kenzo World fragrance, directed by Spike Jonze and starring actress Margaret Qualley. The video features Qualley breaking away from a stiff, formal gala to perform an absurdist, frenetic dance through the halls of the Dorothy Chandler Pavilion, choreographed by Ryan Heffington.

Key Production Details
Director: Spike Jonze
Starring: Margaret Qualley
Choreographer: Ryan Heffington
Music: "Mutant Brain" by Sam Spiegel & Ape Drums featuring Assassin
Creative Directors: Carol Lim and Humberto Leon
Cinematography: Hoyte van Hoytema
Video Concept
The ad subverts traditional perfume commercials by focusing on physical expression rather than the product itself. Qualley, utilizing her ballet background, performs wild, improvised movements—including leaping through a giant prop eye—set to the hypnotic track "Mutant Brain." The film was designed to reflect the bold, surprising, and fun personality of the Kenzo World fragrance, created by perfumer Francis Kurkdjian.