From Leo AI: The Carters' "Apeshit" is a 2018 music video directed by Ricky Saiz and filmed secretly over two nights in May 2018 at the Louvre Museum in Paris and Los Angeles. Released as the lead single from their collaborative album Everything Is Love, the video features Beyoncé and Jay-Z posing in pastel suits alongside world-renowned artworks like the Mona Lisa, Winged Victory of Samothrace, and The Coronation of Napoleon.
The visual narrative is widely interpreted as a statement on black and female empowerment, inserting Black subjects into a historically white Western art canon to critique representation and claim space. The video’s cultural impact was significant, contributing to a 50% increase in under-30 visitors to the Louvre in 2018 and earning eight MTV Video Music Awards nominations, including Video of the Year.