As part of the Chengdu Wuhou Shrine Museum [Three Kingdoms Historical Relics Area, Jinli Folk Custom Area, Western Area (Three Kingdoms Culture Experience Area)], Jinli is located at No. 1, Annex of No. 231 Wuhou Shrine Street, Wuhou District, Chengdu City, Sichuan Province. It is within the First Ring Road in the center of Chengdu City, in the middle section of Wuhou Shrine Street. To its north is the Jinjiang River, and to its east is the Caihong Bridge. It is separated from the rather famous Wuhou Shrine by just a wall, and it is connected to the western section of the First Ring Road to its west. It covers an area of more than 30,000 square meters, with a building area of over 14,000 square meters. The total length of the street is 550 meters. The architecture is based on the style of Sichuan folk houses in the late Qing Dynasty and early Republic of China, and its content is centered on the Three Kingdoms culture and traditional Sichuan folk culture. In October 2004, Jinli was officially opened to the public; in January 2009, the extended section of Jinli opened for business to welcome visitors. The upgrade of Jinli Ancient Street, one of the cultural calling cards of Chengdu, was completed. "Paying homage to Marquis Wu and enjoying Jinli" has become one of the catchy and appealing slogans for tourism in Chengdu.