"Once in a Lifetime, Drive 318" - Li Keqi's Get-Together with Shanghai Friends to Celebrate the 30th Anniversary

In the vast realm of highway culture, Li Keqi is undoubtedly an influential trailblazer. With extraordinary passion and perseverance, he has injected new vitality into China's highway culture, making the highway IP "A Must-Drive Journey: 318 in This Lifetime" deeply rooted in people's hearts.
In 2007, he founded "Aijiawang" (Love Driving Network) and has since devoted himself wholeheartedly to the dissemination of automotive culture and highway culture. To build the road trip IP "A Must-Drive Journey: 318 in This Lifetime", Li Keqi and his team have made tremendous efforts. Over nearly a decade, they have successfully established numerous landmarks. Famous attractions such as the Everest Base Camp and the Bomi Grand Bridge have also set up signposts, and taking photos and checking in along the 318 Highway has become a travel craze.
Today, "A Must-Drive Journey: 318 in This Lifetime" has become an iconic symbol of road trips, attracting countless people to embark on this journey full of challenges and surprises.