This is "Echigo Sake Dance," a joint team formed by Team Ran and Izumi-Mioizumi, performing at the event "Niigata: Blessings of Wind and Earth" held in Minami Ward, Niigata City, Niigata Prefecture.
On the right side of the photo, a giant kite is soaring high in the sky.

"Echigo" is the ancient name for the Niigata region, while "Sakamai" is a term that can also be interpreted as "sake rice" in Japanese.